14 Email Marketing Mistakes
Nobody is perfect. In our personal and professional lives, we all make mistakes.
As email marketers we are not immune to mistakes. Below is a list of 14 email marketing mistakes.
Mistake #1
Purchasing an email list
Mistake #2
Sending an old email list
Mistake #3
Waiting until the last minute to send your email
Mistake #4
Sending emails with inconsistent branding
Mistake #5
Sending ugly looking emails
Mistake #6
Assuming permission
Mistake #7
Dumping email addresses from business cards onto your list
Mistake #8
Employing a “batch & blast” or “spray & pray” Strategy
Mistake #9
Not understanding “why” you are doing email marketing
Mistake #10
Sending emails sporadically (no consistency)
Mistake #11
Sending emails with boring non-unique content
Mistake #12
Sending an email with ONE BIG IMAGE
Mistake #13
Only sending an HTML versions of your emails
Mistake #14
Forgetting to design for multiple email clients and devices
